“Authentic” is the word of the year for 2023, driven by the rise of artificial intelligence

“Authentic” in Spanish has been declared “Word of the Year 2023” by the American company that publishes the famous dictionary. Merriam-Webster Due to the significant increase in searches for the word due to the emergence of official intelligence (AI) and social networks.

Technology mogul Elon Musk And the singer Taylor Swift They are celebrities who love the word, which has several meanings, although the most important one refers to something that is “not fake or imitation.”

“The advent of artificial intelligence has helped spark interest in the word,” he says. Peter Sokolowskieditor-at-large of Merriam-Webster, said in a statement.

“The line between ‘real’ and ‘fake’ has become increasingly blurred. As a result, in social media and marketing, authenticity has become the gold standard for building trust, and, paradoxically, authenticity has become a performance.”

The word “authentic” trumps terms like “rizz,” a slang word meaning charm or charm, or a “deepfake,” which according to Merriam-Webster is “an image or recording that has been convincingly altered and manipulated to distort what someone is doing or saying.” Something that was never actually done or said,” according to the statement from the Massachusetts publisher, which dates back more than 180 years.

The word “authentic” also won the annual title for its meaning “true to one’s character, spirit or personality” and as a synonym for “real” and “modern.” According to the statement, “people think, write, aspire and judge” what is “authentic” more than ever before.

Dictionary searches for this word, which had always been high in volume, “saw a significant increase in 2023, driven by stories and conversations about artificial intelligence, celebrity culture, identity, and social networks.”

Although it’s clearly a desirable quality, authenticity is difficult to define and subject to debate, two reasons why many people turn to the dictionary, Merriam-Webster said.

Source: Efi